ork molding minds and opinions in every day situations that are not needed in our close-minded culture. Some of the hypocrisy is blatant, and other is not so noticeable. I was appalled by an article in Allure magazine titled "crimes of Beauty: Americans live in a society that's preoccupied with physical appearance and violence, and the annals of crime prove it" This article was back to back with a ten page photo shoot of scantily clad, perfectly shaped, gorgeous models. The final message is a reiteration of the concept of avoiding reality. The purpose of this paper is to psychologically, sociologically and biologically argue that the cultural artifacts of magazines are more suppressive of women that the advertising companies would admit to. America is riddled with stereotypes and the perpetuation of them through distortions of institutions, roles, status, and norms into advertisements molding the average female American. If one stops to consider the impressionability of the human mind, especially the young ones. It becomes frightening to think that these blatant stereotypical depiction's can be picked up in any library or drugstore for anyone to read. Of course I believe that people should be allowed to formulate their own opinions and have the freedom to read and look at whatever they choose, but I feel that the people developing these magazines and advertisements should act with a little more responsibility towards society and pay more attention to what they are printing. An advertiser would argue many of the points previously stated. They do not agree that there are oppressive undertones present within their advertisements. They also contend that they do not force women to confine them selves to the norms depicted with in their advertisements. However I believe that since these companies have power they should take on more of the responsibilities of having that power. I feel it is a moral obligation for the companies ...
