satellite. The programmer also must decide which syndicated, local and national shows to carry each and every day. The strength and weakness of other stations, audience flow, available audience, audience interest, advertisers, budget, program inventory and local capabilities are the factors that will determine the program scheduling for television.The Internet has a simple approach because it does not depend on advertisers as much and has one format everyday and all day. 4. A) A local television station network affiliate makes its money through the stations personalities and advertisements. Local advertisements will determine the success of the station. If the local station has a news team that has chemistry and has the best equipment to bring precise and accurate weather it should rise above the other stations sharing the same market. b) The role of promotion and marketing in local stations is very critical to the station success. The station must find a promotion plan that will move them to the head of the pack. An example of a good promotion plan would be to have aggressive, knowledgeable, and creative account executive that can convince potential advertisers the advantages of television ads. The promotion department is also responsible for marketing the station and its programs to the public also.5. Prime Access-is a rule that restricted what could be shown between 7-8pm. The rule changed in 1996 and stations are free to air whatever they feel will work towards their advantage. This opened the door for news magazine shows that have gossip that lead right into prime time.Needs assessments- an assessment of what the station needs to maintain a competitive edge. This is important to address these needs to keep the station competitive.Public Broadcasting Act-opened the door for non-commercial educational programs.This act brought PBS and NPR into the picture.Public interest, convenience and necessity- explain how important it is for a ...
