station to keep the interest of the public while being accessible.Westwood One-provides 150 news, sports, music, talk, entertainment programs that feature live events and 24 hour formats. Westwood One serves more than 7,500 radio stations.Cable franchise- the Cable Communications Policy Act of 1984 required cable operators obtain a franchise. This changed the face of television because cable has multiple formats for every demographic.FM-Frequency Modulated stations that have the best sound and is usually for music.Station Rep- A company that represents a radio or television station in the sale of time to national and regional advertisers and advises the station on the purchase, scheduling, and promotion of programs. The station rep is very important because he is the middle man between the station and the national sales manager.Rating- Rating is the estimate of the percentage of the public listening or viewing a program. The rating is very important because it informs the station how many people are actually watching or listening. It is as accurate of a source available, there really is no way to tell exactly how many people are watching or listening. “must carry”- FCC rule providing that television stations may demand carriage on cable systems within their designed market area. For TV stations, a statement of the stations election with respect to either must carry or retransmission consent. In case of noncommercial stations, a copy of any request for mandatory carriage on an cable system and related correspondence. These are retained for the duration of the period for which the statement or request replies.syndication- to sell a series of television programs directly to local stations. syndication is where actors and producers receive big royalty checks from each and every time their show airs across the world.Arbitron & Nielsen- Arbitron delivers measures of consumers behavioral for retail shopping and media usage in mo...
