other doesn't. The picture is also mostly centered in the middle of the page, so when your eyes finally start to wander down to the text, you'll find the sentence, "Women and men like different things." Two things that were noticeable about the text were the font style and the word, 'Women'. The significance of the font style is that it is fun and cute, kind of like the drink. Another little add on trick is that the word 'women' is capitalized; it stands out like it is the leader of this ad. So after a little zoning, you travel down even further to see what in the world this is advertising by an obviously derogatory picture and slogan. The perpetrator is Seagram's Coolers. With a cute little pack of wine coolers popping out of a pink circle, the picture of the ad's product is followed by another slogan; this time it actually has something to do with the drink. "Seagram's Coolers. It's what women like."The intended audience for this ad is by no doubt, women. I think this ad was well thought up and very effective. Although it does not straightforwardly say that women have better taste than men do, it is clearly suggested. Obviously, women are more likely to drink wine coolers so it is definitely okay that the ad is putting down men. Women can relate to the ad because they will agree with the message the ad is sending across. Revelstoke Whiskey takes a similar approach. This alcoholic beverage ad was found in 'Maxim', a men's version of 'Cosmopolitan'. This ad screams male chauvinism all over it. The picture, taking up almost three-fourth of the page, contains a bar scene; the masculine looking man is being approached by a heavy, unattractive woman. The woman is dressed in some very unflattering spandex topped off with too much make-up and a messy hairstyle. As if this wasn't enough, there were two other things that were eye-catching; her smirk that almost says, "Hey, get a load of me" and her calves which really had noth...
