ing to do with the ad, but for some reason the advertisers made them noticeable. Although the man's face is not visible, one could only imagine an almost petrified, blank face. The message below boldly says, "There's something to be said for occasions like this. Like, 'make that a double'." This ad actually uses a considerable amount of white space, which brings out several other effects. First, the way the picture is arranged with the words beneath it, it gives it an almost cartoon look, which definitely attracts the eye. Secondly, the bottle of Revelstoke is placed on the white background so that the caramel colored liquor stands bright and inviting. The Whiskey bottle is even pointed up towards the woman, with another insulting comment to the left of it, "Strong, smooth whisky from a country that requires it."This ad supports the saying. "A two at ten, and a ten at two." Although this ad is humorous, it is putting down today's society; the man will probably not be able to be with "Ms. Perfect" so he has to make his drink a double to make up for the way this particular woman looks. Comparing two similar ads, which used the same tactics, that were aimed at two opposite audiences was very interesting. Each ad had the same idea: to attract the gender the magazine was intended for by criticizing the other gender. Both ads were effective and had plenty to say about demographics; these ads prove the rapid changes of the American society. Thirty years ago, one could never find an ad like the ones being advertised today. Advertisement moves with the society, the lower the morals and family values go down, the more people will find ads running along the same line. That is why it is important to notice the changes in advertisement, because those changes are really changes that are happening in our society....
