y as many. However, the female condom was highly approved by the women who tested it, so the expense for purchasing and distributing them would be more effective. In addition, the main goal of the Brazilian campaign against AIDS should be targeted at raising awareness among the youth in Brazil. Since the older population is more resistant to readily change their sexual practices by using condoms, future AIDS awareness needs to be aimed at the children and teenagers of Brazil. It is not too late for them to learn the dangerous consequences of this deadly virus. India's ApproachIn comparison, India has chosen a different approach in its efforts to expand AIDS awareness in their country. The Indian state of Tamil Nadu is the frontrunner in preventing the spread of AIDS. Instead of just targeting high-risks groups, Tamil Nadu uses its AIDS education program to reach the overall population. This differs significantly from the Brazilian strategy that primarily targets married women and Carnival goers. Also, Tamil Nadu is attempting to use established forms of communication and information such as barbershops and the cinema theaters. The idea of educating barbers is an extremely effective tactic to deliver the message to the male population. Since men in India are often too shy and reluctant to talk about the spread of AIDS openly, they are more comfortable discussing this topic privately in the barbershops. Historically, India's barbers have been considered as honored traditional healers and trusted advisors. As a result, the men will not be afraid of taking free condoms when they are offered. The beauty of the whole barbershop plan is that it is remarkably cost effective; the state spends relatively little for education costs. Also, the AIDS awareness campaign takes advantage of Tamil's infatuation with movies at the theaters since its populations are avid movie junkies. Consequently, presenting messages before the movies' sta...
