rt reaches a broader base of the public with men and women of all demographic categories.AIDS Problem in the U.S.In the United States, the Aids epidemic is a public national issue that is addressed openly nationwide. Unlike India's government, both the U.S. government and the President of the United States recognize the need for AIDS awareness throughout the entire country. Also, people in the United States are not embarrassed to talk openly about the AIDS virus. In contrast, India's government does not make AIDS prevention a priority. In addition, because the standard of living in the United States is much higher than that of either Brazil or India, the U.S. government does not have to address additional health problems such as tuberculosis and malaria. Therefore, the resources allocated to the spread of public AIDS awareness are greater in the United States. Clearly, the biggest difference between the U.S. and Brazil is the culture. In general, American men are not as averse to wearing a condom for protection as the Brazilian men. Overall, American males, along with most of the U.S. public, are better educated about AIDS awareness and prevention. Not only are condoms used to prevent the spread of sexually transmitted diseases in the United States, but they are also predominately used as a method of birth control as well. This added advantage should be stressed in foreign markets like Brazil and especially in India where the population numbers are dramatically exploding numerically.India's strategy to use movie theaters as a method to present public messages about AIDS awareness would also work well in the United States. Once again, this strategy would reach people of all demographic classifications since media usage is an enormously productive means of sending messages about AIDS awareness in the United States. Unfortunately, barbers are not as prestigious in the United States, so this method would not be effective. Never...
