theless, this strategy would not be as necessary for the distribution of condoms because American males generally do not hesitate to purchase them at stores or even in public restrooms. Because Brazil has a totally different culture than that of the United States, it thus requires a different strategy for promoting AIDS awareness. In comparison, targeting American housewives would not be as effective in the United States because American husbands are not as promiscuous as those in Brazil. Instead, the homosexual population would be better targets for AIDS awareness programs than American housewives would.London International GroupThe London International Group should globalize their market. By producing one standardized, high quality product at a low price for the consumer, the DUREX AVANTI would save money for their company as a result. Then, these savings could be used to increase their company's efforts for sending the AIDS awareness message to individual countries through an increased spending on media and public events. Furthermore, through the extensive use of media, like MTV, DUREX could break through to the younger generation of Brazilians who are potential consumers of condoms....
