treatment that encourages people to pamper themselvesMarket SummaryWe possess good information about our market and know a great deal about the common attributes of our potentially loyal clients. We will leverage this information to better understand whom we serve, their specific needs, and how we can better communicate with them. The profile of the Endeering Day Spa customer consists of the following geographic, demographic, psychographic, and behavior factors:GeographicsOur immediate geographic market is the Maryland Heights area, with a population of 24,470. The City of Maryland Heights encompasses 23.14 square miles of geographic area in need of our products and services. Maryland Heights is home to many of St. Louis’s major employers. The Riverport Casino Complex is Maryland Heights' largest employer, with about 3,240 employees. Other local businesses with more than 500 employees are Edward Jones, Quest Diagnostics Clinical Laboratories, Mastercard International, United Healthcare of the Midwest, Watlow Electric Manufacturing, Electronic Data Systems, KY Pharmaceutical Company, and Schnucks Markets, Inc. Maryland Heights’ residents are mobile. Of the residents here in 1999, 61 percent have moved in since the city incorporated in 1985. The City of Maryland Heights has a relatively young population base. Over half of the total population is between the ages of 14 and 44. The predominately young age distribution is most likely associated with the high number of multi-family housing units within the city that are attractive to young persons. The 1999 median age was 31.4 years. The City of Maryland Heights contained a relatively well educated population in 1990. Census data indicated that overwhelming majorities, approximately 86%, of the residents are high school graduates and 66% of the high school graduates have some college education. DemographicsFemale. Single or recently married. No children. Have attended college. A...
