household annual income in excess of $43,000. Age range of 20 to 45 years, with a median age of 32. Rents apartment or owns their home, townhouse and/or condominium valued at approximately $88,000. Work in a professional/business setting in Maryland Heights and its surrounding areas. Behavioral and PsychographicsPersonal appearance is a priority. Has strong awareness of the necessities of mental well being and physical healthAssociates spas as a prestigious form of “self-pampering”Market ResearchInitial Question Results: The staff will note customer responses to the "How did you hear about us?" question. We attempt to correlate that with our advertising and promotional activities and referral-generation programs. Suggestions: The suggestion box is another method to gain additional information from clients. Some of the most productive questions are: oWhat suggestion do you have to improve the quality of service? oWhat other products or services would you like to have available? Competitive Shopping: We will continually shop other day spas. We plan to visit each competitor in our market at least once each quarter for competitive information, and we subscribe to many catalogs that have beauty products, herbs, essential oils, and other specialty products available to the market.Market Needs Endeering Day Spa is providing its customers the opportunity to relax and pamper themselves in a comfortable environment. They have the choice of many services that will help them look and feel better. They desire their experience to be personal, unique, and informational as well as a form of stress relief. We seek to fulfill the following benefits that we know are important to our clients:Selection - A wide variety of services, products and treatments.Accessibility - The client can directly purchase beauty products used in the spa.Personal Client Services - Employees have had extensive training and can help clients design a spa package that...
