ervice in an attractive, relaxing atmosphere. Convenience: offering clients a wide range of services in one setting, and extended business hours. Reputation: reputation of the owner and other technicians as providing superior personal service.Great referral benefits for clients. In-store complimentary juice bar and refreshments.High client loyalty.WeaknessesAccess to capital. Cash flow will be unpredictable. Have no current client base.OpportunitiesGrowing market with a significant percentage of our target market unaware that we exist. Continuing opportunity through strategic alliances for referrals and marketing activities. Benefiting from high levels young professionals in the area. Continuing awareness of spa industry and its importance to health. Increasing sales opportunities beyond our "20-mile" target area. Internet potential for selling beauty products to other markets.Expansion into other markets.ThreatsCompetition from a current high profile day spas.Salary commission structure of employees.Dramatic changes in economy.Potential new competitors in the areaCompetitionCompetition in the area comes from the following three day spas:Green Door Spa – Plaza Frontenac: Green Door has a very good name in the spa industry. They have been around for a long time. Their pricing is very high but they can get away with this because of the location and market they serve. They are associated with prestige and a certain amount of glamour is represented here. Although we aren’t specifically targeting the same clientele, we would like Endeering Day Spa to also represent prestige and glamour.Ginger Bay – Manchester: Ginger Bay has also been around for several years. They will be our largest competitor. They located less than 10 miles from our spa. They have the major share of our target market. We hope to attract and serve many of the clients that they are currently serving. Our advantage is that we offer the same servic...
