get market. Price will be our advantage to this market. These individuals probably have not been to a day spa because of the high industry prices. We have overcome this obstacle with our low pricing. We will be advertising to this group by placing ads at local grocers, apartment complexes, college bulletin boards, and direct mailers. We will also have coupons to encourage this group to take advantage of the benefits that previously have been associated with high income individuals. Young Business Men: This group we hope to reach because they represent a significant percentage of the population of Maryland Heights. We hope to accomplish this by overcoming the beliefs that day spas are "just for women". We will be placing brochures and ads at local health clubs that emphasize the importance of stress relief and massage therapy in developing muscle tissue. We have also developed spa packages for the "healthy male". Keys to SuccessThe keys to success in our business are: Location: providing an easily accessible location for customers. Environment: providing an environment conducive to giving relaxing and professional service. Convenience: offering clients a wide range of services in one setting, and extended business hours. Reputation: reputation of the owner and other employees as providing superior, knowledgeable personal service SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Endeering Day Spa.StrengthsStrong relationships with suppliers of beauty products that offer credit arrangements, flexibility, and response to special product requirements. Excellent well trained staff, offering personalized customer service. Location: providing an easily accessible location for customers. We are currently the only day spa located in the City of Maryland Heights.Environment: providing an environment conducive to giving professional s...
