ilt on trust and complete personalization. Customers have responded to that relationship with repeat purchases and by recommending Gateway to their friends, family members, and business associates. This has helped rank Gateway #1 in customer loyalty.3To place themselves at the top of the industry, Gateway has expanded the services provided at Gateway Country stores. Gateway has been able to pick-up a lot of the small to medium business market through these stores by implementing new services. Gateway introduced the plan of setting up Business Solution Centers in each of the Gateway Country stores.6 The centers help solve the computing needs of small and medium business owners; federal, state, and local government organizations; and educational institutions located in the store’s service area.6 Combining a local point of contact, a face-to-face experience, and a complete solution, Gateway Business Solutions Centers will now provide the personalized technology that only large corporations typically receive from most vendors. Gateway has also introduced the plan of Gateway Business Network Specialist program. This new program provides a list of service providers who will assist Gateway Country business customers with complete, all-in-one solutions, including Gateway hardware, installation, and networking.6 Gateway Business Solutions centers are now teaming with numerous local systems integrators who provide these services in each Gateway Country store. Gateway provides products and services to the small and medium business with local sales, installation, and support – no other major PC vendor offers the local presence and personalized approach that Gateway does now.6 There is a need for local technology competency centers designed for small and medium businesses. While the reseller community serves this function within specific project areas, there is a value in a single, local organization that ties this together to...
