provide strategic value. The service and expert advice provided at the Business Solutions Centers, Gateway feels, are vitally important to the success of small and medium businesses. Gateway wants them to feel that they deserve it. CONCLUSIONEssentially there is one marketing tactic that has carried Gateway. The personalization strategy has helped set Gateway apart from all of its competition. The Gateway motto is “Humanizing the Digital Revolution” and it shows. Gateway has worked very hard to create an image, and people have responded by buying their products by the millions. ...
