Levi’s has set up Levi's outlets all over the world, they are able to give highly specialized and helpful advice to customers. Also, customer service will generally be a lot better than in department stores, because the customer will always be able to get what he is looking for, as Levi's outlets tend to have all the different Levi articles in stock, which you will never find in a normal department store.Levi Strauss recruitment tactics are usually very motivating and quite unorthodox. As taken from an Internet career database: “Ask any Levi Strauss & Co. employee and they’ll tell you: working at Levi’s is a truly unique experience. … If selected you’ll join a global team of 30,000 people involved in, or supporting, the design, creation and marketing of products, carrying one of the world’s most recognizable brand names.” This kind of recruitment is not very common in the business world and it reflects the connection that Levi’s builds up with its employees. Levi’s is also one of the very few companies where employees are actually encouraged not to wear suits and ties, but instead only casual wear (in most countries, not all). This will have a positive effect on the work atmosphere, or so Levi’s believes.Furthermore, Levi’s tries to motivate their personnel in various ways: First of all, they create a group feeling and allow workers to dress casual, which is a quite successful method in itself. Secondly, in 1996, Robert Haas, chairman and CEO of Levi Strauss, announced the Global Success Sharing Plan, which called for a “one time cash payment of approximately a year’s salary to all employees around the world, if in the next six years the company achieves its cash flow target of $7,6 billion.” This of course greatly motivates all employees all over the world and will incite them to do their utmost for the company. It also has the positive side effe...
