r the Dockers pants because of the target which they know will spend the extra amount of money in order to be in possession of the desired pant. As known, prices differ from place to place. Thus, it makes that the company has to price its products to customers located in different parts of the country or the world. The price that the company should charge in a specific country depends on many factors, including economic conditions, competitive situations, laws and regulations and development of the wholesaling and retailing system. Consumer perceptions and preferences may also vary from country to country, calling for different prices. Cost plays an important role in setting international prices. Travelers are often surprised to find that goods, which are relatively inexpensive at home, may carry out higher price tags in other countries. A pair of Levi’s jeans selling for $30 in the United States goes for about $63 in Tokyo and $88 in Paris. In some cases, such price escalation may result from differences in selling strategies or market conditions. In most instances, however, it is simply a result of the higher costs of selling in foreign markets: the additional costs of modifying the product, higher shipping and insurance costs, import tariffs and taxes, costs associated with exchange-rate fluctuations and higher channel and physical distribution costs. PEOPLETogether with product, distribution and promotion, people is one of the principal elements of the marketing mix. The people variable reflects the level of customer service, advice, sales support and after market back-up required, involving recruitment policies, training, retention and motivation of key personnel.The role of personal selling is especially important in many business markets, particularly those in which the purchase is deemed risky because of its size, value or complexity.Levi Strauss & Co. puts high importance on the people variable. Because...
