th a clear target market in mind, which is the person who is gone buy the product because what ever is gone happen it is the company who decide her target especially by setting price.Determining the response sought: Once the target audience is defined, the marketing communicator must decide what response is sought. It may be in any of six buyer-readiness-states. When developing the promotion-mix the company must choose a strategy depending on the buyer-readiness, Levi Strauss which is a consumer-good company will put more of their funds into advertising, follow by sales and promotion, personal selling and then public relations. Consumer goods The promotion done for Levi's jeans in the stores, is mainly done by point of sales materials. In this way of promotion, presents are given with the item purchased. On the other hand, Dockers promotion doesn't consists on free gifts, but more on the service rended. Remember, next time you go to a Levi's store that as soon as you enter the store, you will immediately have somebody asking to help you finding what you are looking for. They will even tell you what suit you better which size will fit best, because they want you to have this image of Levi's as a company that not only sales clothes but also gives you this feeling of being important, which is true because you are the one who is going to buy their product. Jeans are no longer the cheap casual wear for the average people it became the uniform of the street Levi’s is not the only one to have understand the power of this strong material, designers such as Versace, Gaultier, Armani, thus the company must regenerate herself that is also one of the reasons why LeviR...
