17;s decide to change a bit their product simply because people want more of this material, which created the Dockers pants . To work for Levi’s you have to love Levi’s as you can imagine all employees come every day to work wearing Levi’s jeans or Dockers pants. Today Levi’s is represented all over the world. The Levi’s collection contains jeans, Dockers pants, jackets, sweaters, shirts, belts and others for both men and women.Levi’s advertising is as we can imagine focused on the target market, for example when the company advertise his 501 jeans it try to reach the largest amount of young buyers. Thus, after some research they discovered that an important number of teenagers watch MTV, TMF and all kind of entertainment programs. Ads can also be seen all over the bus stops where most of the time they only show the product or just the red Levi’s tab. You have different television ads of Levi’s and all of them show the importance of the Levi’s jeans and how life would be without it. Let’s remember for example the ad of last year, where this perfect guy falls from his boot and start to drawn but luckily for him his was wearing the 501 jeans, which attracted the sirens who after touching him everywhere, they give him the kiss of life and of course they want something in exchange, so they started to unbutton his jeans but of course he prefer to keep his jeans, so he escape from them. Another ad which also shows a young guy taking the padlock from his bike to attach his jeans so that it doesn’t get stolen. Thus the ads want to express the feeling that life doesn’t worth it with out a Levi’s jeans. PLACEDistribution decisions and processes are among the most important elements of the marketing mix. In fact retailers often say that the critical factors in retailing success is location. A retailer location is the key to attract custom...
