es tactics to get you to buy. Convenience of the customer is helping the customer get their exact needs when they want them. The sales person becomes an advisor by helping a potential customer understand complex topics such as warranties and certified pre-owned vehicles. Sales people and customers deal with each other face to face. Familiarity, if not friendship, develops between the sales person and customer. The sales person becomes the company for the customer. However if done properly personal selling offers the opportunity for the sales person to build a basis of trust and confidence with customers. Only personal selling can deliver such customer-by-customer accommodation. ...
