-ins (2001 Wedderburn – Mack D’s, Mitchell New Line).The first thing that salespersons use to attract customers to the vehicles they are selling is, the reasonable prices they have on their vehicles. This proves to be very effective when selling vehicles to customers (Mitchell New Line). Customers must feel that when they are purchasing vehicles they are getting great value for money. Salespersons employed to Mack D’s Auto Sales when selling their cars to customers tend to ask them their occupation as there are a variety of financing plans of available to persons employed to different sectors. When a customer who drives a car wants to purchase another car, they have the option of trading in their car, getting it valued by New Line and then paying the balance of the other car (Mitchell – New Line).The features of the cars are another factor that salespersons stress on when marketing their vehicles. Salespersons try to sell the features to the car so that customers can get what they want and more in a car (Mitchell – New Line).Salespersons also make mention of the after sales services that are offered by the firm (Wedderburn - Mack D’s). Mack D’s offers free servicing to patrons who have not completed payments for their cars. The relaying of this information to the customer by the salesperson usually helps in decision of purchasing a car (Wedderburn – Mack D’s). How do salespersons impact on their customer?How well are your salespeople serving your customers? That’s right, serving, not selling. I know you are concerned with sales. It’s easy to determine how well your people are selling to your customers. That’s what sales reports are for. "Special" or "Sale Price" - references a former price when the car may never have actually been offered at the "former" price; It is an unfair sales practice for a salesperson to keep your keys while using high-pressure sal...
