ding to the Gleaner (may7, 2000) One used car dealer Worldtron in an effort to market its product had launched two initiatives to benefit motorist in general, but with special focus on women (Observer, may, 2001). The first initiative was seminar expositions held to show case their services, with sale representative being present to deal with any quires and initiate a purchase arrangement if the need aroused. The exposition covered four major areas: health and nutrition, care of the skin/hear, plant care floral arranging, as well as creating a more security conscious woman. This effort was aimed directly at marketing Worldtron along with its used cars to the public with special emphasis being placed on women.Sales persons comprise of part of the marketing team, exerting major influence in the design of various advertisement and promotional item thus the increasing extent to which sales person are marketing their product can be seen by the number of pre-owned vehicles being advertised in the Gleaner. Vehicles of all description are placed in a special section of the Gleaner giving the price and other various specifications that the customer might deem necessary. This information is also placed in the Jamaica yellow pages and is assessable via the Internet or the telephone directory. A lot of use car dealers also advertised on local cable, radio and television. Two of these most popular dealers are New Lines Motto and Macks Ds. Despite the increasing levels to which sales person are marketing used car in Jamaica, this in no way can be compared to countries like the US, as these sale person have taken marketing used car to another level, according to (Williams, 2002) a used car salesmen:“With respect to the marketing of used car, I still think a lot more can be done by sales men interns of bringing the vehicle inside potential customers homes and work place, saving the customer the hassle of having to make the actual journe...
