y. This can be done with the use of special computer software and Hardware to effectively bring across a virtual presentation that can satisfy customer just the same as if they went to the dealership in person.”Salespersons have proven to play an integral role in the sale of used cars in Jamaica (2001 Wedderburn – Mack D’s). Used car dealers across the island offer a wide variety of services and benefits that allow their products to look more attractive. It is however, up to the salespersons to make these services and benefits known to customers and potential customers when selling the product to them (2001 Mitchell – New Line). Some of the services and plans include; reasonable prices for vehicles, special financing plans, special features on cars servicing options and trade-ins (2001 Wedderburn – Mack D’s, Mitchell New Line).The first thing that salespersons use to attract customers to the vehicles they are selling is, the reasonable prices they have on their vehicles. This proves to be very effective when selling vehicles to customers (Mitchell New Line). Customers must feel that when they are purchasing vehicles they are getting great value for money. With the present economic situation customers are trying to get the best value at the lowest cost (Wedderburn – Mack D’s). This is why salespersons use this as the base of their marketing strategy when selling cars to customers (Wedderburn – Mack D’s). With this you find that customers tend to purchase more used cars instead of new cars as, they are likely to get a car of relatively the same quality for a much lower price (Mitchell – New Line).It is also the duty of the salespersons duty to make known to the customer the various financing plans that the company offers. Salespersons employed to Mack D’s Auto Sales when selling their cars to customers tend to ask them their occupation as there are a variety ...
