ind out Firm 6’s compositions and media content. We also did a Regional Summary Analysis to find out the overall prices of our customers. The previous two decisions were meant to better help us understand what made them so successful. As in the first decision, we increased advertisement and promotion because the product sales were not increasing. We reduced sales forecasting in region one because we predicted that because we reintroduced a product back into that region the units sold was not going to increase much. We suspected that by increasing the sales force time allocation in region two and lowering it in region one would help the product that was doing well do better. The final decision in decision two was to eliminate product 4-2 because the company was losing money having the product in both regions.Decision three was very short, yet meaningful, to increase advertisement and promotion in both regions because sales were not increasing the way they should have been. Decision four was basically the same as the other decisions. An increase in advertisement and promotion was brought about because we believe that our products do not have the consumers’ attention. We again lowered sales forecasting in region one and increased forecasting in region two. By increasing the sales force allocation in regions one and two we are hoping to accomplish higher sales next quarter. A strategy we learned earlier in the year gave us the idea for our last decision. The odd-even pricing strategy states that people are proven to buy more of a product that is priced on an odd number such as $4.99 compared to that of an even, $5.00 purchase. We decided to change the price of the product from 500 to 499 to see how customers react to the one-dollar decrease.In the next decision we decided to eliminate Region 1 due to its lack of success. The company was continuously losing money, which was a major set back in overall profits. As i...
