n every previous decision we increased advertisement and promotion to continually enhance our products appeal to the consumers. It is our belief that these two variables are a must when it comes to the success of our products. The two variables need to be increased in every decision in order to keep up with the ever changing environment. Our employees also need constant attention in order to maximize sales for the products. By increasing their salaries we hope to attract more able sales representatives and hope to enhance the quantity of sales in our existing representatives. The research and development budget was lowered due to the fact that we were not implementing as much as in the past.We quickly learned that by using the research we could determine what and where the successful competition was using and where they were using it, therefore we increased our research and development two fold. Our group is gaining the knowledge to hopefully prepare them for a real life situation in the “real world.” I personally feel that just because our group is not doing the best in this simulation we are still learning off of our mistakes....
