Larger taxi's means a bigger platform to advertise products, especially among the growing black market. Ola must be proactive and ensure that it is at the forefront when manufacturers are decided. Contact should be established and maintained with companies like Toyota, Iveco and Mercedes Benz.5.4 THREATS Brain Drain – With the current exodus of highly qualified professional, a major threat is the that the people that have been groomed and trained might leave the country or work for competitors, taking along with them valuable skills.Healthier Substitute Goods – substitute goods such as yoghurts are a threat to the industry as products such as yoghurts are being offered as a healthy alternative to ice-cream , especially in light of the growing trend of leading healthy lives. companies, this results in volatile prices to the customer. These may lead the consumers to be price sensitive and more prone to switching suppliers.6.COMPETITOR ANALYSISIn South Africa, Ola has one main competitor. Nestle.Table 1: Competitive analysis of lubricants market in South AfricaCOMPSTRENGTHSWEAKNESSES SHELLNestle chocolates are an established brand in S.A. and therefore they can diversify easily to other related goods.Their core business is chocolate, not ice-creamLack of technological resoures which related directly with ice-creamStrong in marketing planning.Good with major accountsDistribution cost advantage due to joint venture with BP.Strong product technology.Strong brand awareness Strategic DirectionCloser to Caltex in product technology and service. They also compete with Castrol with an effective PCMO brand (Helix).7.PRODUCT LIFE CYLCE8.PRODUCT OFFERINGSThe primary point of differentiation that Caltex lubricant offers is as follows:Sales people with exceptional selling skills and who come from a technical background. The people are capable of independently performing the entire product support function Superior p...
