Marketing Strategy for the icecream sector

roduct design, the products have been designed, not only with technology from Caltex, but also with technology from Chevron and Texaco, which are powerful international companies in their field.8.KEYS TO SUCESSRectifying the inefficiencies of the manufacturing plant to ensure an acceptable level of service to the customer. Customers must be able to obtain the right product at the right time in the correct quantities.Building the brand by active advertising that relates to the local environment.Counter the effects of the BP acquisition of Castrol by more aggressive marketing.Tapping into the specialised field of cutting oils Acknowledging that the source for competitive advantage lies within the human capital and implementing measures to retain this capital.Acknowledging that Black empowerment is a reality and that as major players Caltex cannot afford to carry on without a Black empowerment partner.9MARKETING STRATEGYAfter a thorough investigation of the current marketing strategy and also based on the information detailed above, its evident that for Caltex to be able to be successful, their marketing strategy has to be with accordance to the current industry changes. The focus for Caltex needs to be establishing themselves as the brad of choice for their target market, and also project an image of an organization with exceptionally high technical competencies and advanced technology. Brand awareness also needs to be created and Caltex needs to focus on the specialised field of cutting oils.By undertaking the above strategy, Caltex will be able to gain the competitive advantage in the industry. They also need to maintain their current Market Share by offering better customer care, as compared to competitors. The mining sector generates substantial income for Caltex, they use a large amount of lubricants therefore problems related to lubrication are common. When these arise, they hav...