rs. A business that is ethical will be regarded and presented almost always in an ethical manner. These are the ones who succeed and are able to make a reputation that will give them confidence to make it in the real world. Those who are unethical will eventually be deemed with that quality. It is a negative quality that can destroy a company. This is where the media tends to play such a crucial part of the situation.The role of the media and the press is to communicate to the public a number of aspects of a company or business. The media must portray a company in a certain way in order to gain the initial attention of the public. This may be originally done through advertising. Yet, the already established companies are the ones who are relying on the press to update the city, town or nation on their current situations in the business world. Every medium the media has, whether it be news, radio etc. is given the opportunity through words to present a business in either a positive or negative view, serious or joking manner, respectable or untrustworthy company etc. With so many options at hand, business wind up putting a lot of trust in these organizations. Of course, some will be able to carry out such a responsibility better, and this is where the positioning of one’s business becomes important. CNN isn’t going to look at the local neighborhood bakery; instead they are going to focus both their time and energy on the large banks, investing companies, real estate firms etc. The business magazines are going to look at the biggest names in the field because that is what they are responsible for looking at. Crane’s will look at only the top real estate and property management companies because they have given themselves a reputation for only focusing on the best. Positioning plays a major role on both the media end and the business end.Newspapers and news broadcasts are to hold the responsibility of reporting accurately...
