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Marketing and the Media

re The Chicago Tribune, The Orlando Sentinel along with Internet investments in AOL, The WB Television Network etc. This company prides itself on ‘strategies and values’ causing this medium to have a positive impact wherever Tribune is involved. The ethics they pride themselves on are reiterated in what they pass on to the consumer. The Tribune within itself has many different businesses. In order to live up to their own standards they follow a set of values in order to gain the important trust from their customers. They focus on content- they want everything they offer to have content and substance. They build communities through all sorts of mediums in order to satisfy every single customer. They do not focus on only one kind of individual or group. Technology is always used in creating new ideas and improving old ones. At the core of the Tribune Company is simply the idea of the media. In order to make this Company a success and gain respect, they needed to deal with all issues in an ethical manner, those issues pertaining to their company along with other companies. They receive respect of other companies by showing respect to them in the first place. The Tribune Company deals and portrays issues in businesses in an ethical manner in order to educate others and set somewhat of a standard for there readers and viewers. In order to do this they must be able to show their position, of being hard-working, well-intentioned and only there to do the right thing and only advocate others who pride themselves on doing the right thing for the general public. As a company they are committed to accurate, fair and responsible reporting TIMETime magazine is a well read and respected form of media. It is known to be a trusted source of information and generally regarded highly by those of intelligence. Those they present, both businesses and individuals, they are said to considered to represent in an ethical manner to the best of their...

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