at proved to Nabisco that theywould be successful in Mexico. There are generalizationsthat have been discovered for many cultures, each culturerespond to products and marketing differently. Hispanicculture as a whole are very name brand oriented, theyespecially American products. They are willing to pay alittle extra for quality that goes along with a name of aproduct. This would make sense for the success of Nabisco. Their cookies are slightly more expensive then other cookiesbut they were still successful in the Mexican market. Nabisco also did not spend much on advertising, they reliedon word of mouth to get their name around. The buyingpattern of the Hispanic culture suggests that they listenmore to their family and friends rather than advertising. The strategies that Nabisco used for Mexico would not workfor European countries. Every country in Europe hasdifferent needs and wants as a culture. Each country shouldbe treated individually.In the article Not so fast, the owners of the storeCrazy George treated the European countries as onehomogeneous group. They learned that the thoughts of theindividuals living in France differed from those in theUnited Kingdom. The store is directed towards individualswho are in the lower income bracket, and need some helpowning hoe items. The United Kingdom loved the idea ofbeing able to rent furniture until they had paid enough toown the items. In France, however, it is a different story. The French do not like the idea of being reminded that theydo not have much money. The store Crazy George was notsuccessful in France for that reason. Having to come inonce a week so that one can pay for the weekly amount thatis due on their rented furniture is a put down in the Frenchculture. There are barriers that exist between the Europeancountries that make it difficult to market to them. Thereis also a risk in treating the countries differently. Bytreating each country differently, the produc...
