t that is beingmarketed changes. There are some products that can be usedin every European country and if the countries are treateddifferently than some individuals may not be veryappreciative. It might be an insult to the people if theythink that they are seen as different than the othercountries. It is extremely difficult to market productsglobaly.I would advize American companies who want to go globalto research the places where they want to establiush amarket. The income levels, and exchange rate are importantpieces of information to know before going global. Theculture of the countries must be understood. They way thenatives buy products should be investigated. Much effortshould be put into the investigation of a country beforesetting up a market in a foreign country. The Nabiscocompany obviously did their research and the Crazy Georgestore apparently did not spend the time needed in learningabout the French....
