dustry according to rough estimates by industry's analyst has risen to about 20 Billion Rupees a year. The company looks forward to more stringent government action to curtail these activities.FactoriesThe company has presently five manufacturing plants located at Kotri (Sindh), Korangi (Karachi), Qadirabad (Sahiwal), Mandra (Rawalpindi) and Swabi (N.W.F.P.).PREMIER CLASSICHistoryWorld-wide operations started in 1701 for Premier Classic in London. Premier Classic is being manufactured by Lakson Tobacco Company under license from Premier Classic International in Pakistan this year on the 13 November 1999. Presently it is only being manufactured at Kotri.Marketing EnvironmentsMicroenvironmentLTC has a very strong financial base. The company has no financial constraints on its Research & development. The Company's R&D department, continuously strives to improve the quality of products.The company's personnel department offers incentives to the sales people by offering them more bonuses on performance.The Company has excellent relations with media people. The company has a very strongly knitted network of marketing intermediaries. They have 580 distributors country-wide and the physical distribution is very efficient.The company has a good supply line of raw materials. It acquires raw material both locally and also imports them from other countries.Macro EnvironmentDemographic EnvironmentWith a population of around 160 million, Pakistan is one of the most populous countries of the world. It ranks 9th amongst the world's most populous countries and with a population growth rat of around 3.5 %, it is likely to become the fifth largest nation population wise.Age18-36 years of age people are the main target market and young and middle aged people are the main customers. As Premier Classic is best suited for achievers and experiencers, who want to try new things in life. People above the age of 40 stick to one brand and they are more brand loyal...
