so they hesitate to try new cigarettes and continue smoking 'Gold Leaf' or any other brand they are loyal to.GenderThe male population, because in our society females are do not smoke in our culture.IncomeAbove Rs.10000/=. Because Premier Classic, is of high quality but its price is medium, so everybody earning Rs.10, 000 /= plus can buy it easily.Occupation People associated with every profession having income above 10000/= is likely to buy "Premier Classic". Most of the Young Executives and businessmen are likely to use the brand because most of the blue-collar workers may not be economically able to buy the cigarette.Economic EnvironmentThe price of Premier Classic is adjusted according to economic situation of Pakistan. As it offers a pack in 24/-Rs as compared to Gold Leaf which is available for 34/- Rs.Technological EnvironmentLakson Tobacco Company is using the same technology as they were using before the launch of Premier Classic.Political EnvironmentFrequent changes in our government policies affects LTC's macro environment, as every government changes policies. Like when the Government increases the sales tax the companies have also to increase the prices of cigarettes.Premier Classic made a lot of research before fixing their prices, because if the company has to increase the price, it becomes quite difficult for the company to satisfy the consumer.Cultural EnvironmentPremier Classic ad shows on the title picture a man wearing a Tuxedo with a lady wearing a western dress and gives a look of high social class. Due to shift in our cultural values and beliefs and shift towards western side, they create an image of "Premier Classic" for high social class. Premier classic is best suited for lifestyles of achievers and experiencers, as they want to try new things in life. Premier Classic shows the personality of an executive person who belongs to high social class and having high personality and lifestyle.The best benefit of Prem...
