ier Classic is its good taste, high quality and medium price.Measuring & Forecasting DemandThe main market for Premier Classic is to capture 20% of the users of Gold Leaf.We use the formula Q = n * p * qWhere Q = quantity required.n = number of usersp = price per unitq = quantity demanded As the consumption of Gold Leaf is 350,000,000 million sticks per month % of this quantity is 70,000,000. So the number of users is 70,000,000/500(no. of sticks/month) = 140,000 users.Putting these valuesQ = 140000 * 1.20 * 500 = Rs. 84,000,000 Per monthBCG MATRIXAs a new product we can place Premier Classic in the '?' segment of the BCG matrix because of it is a new product.4 P'S OF PREMIER CLASSICPRODUCTPremier Classic is a white in color except its filter, which is brown, Its tobacco is mostly imported and more than 90% comes from North America. Its filter is imported from Austria and the cigarette paper is imported from France and other European countries.Consumer BenefitMain function:To provide satisfaction and relaxation in a cigarette.Physical Properties:White in color with Brown filter.Cigarette becomes bad if kept for long on shelf.Perishable in nature.Features - Consumer BenefitsFeaturesConsumer BenefitsTobaccoHigh Quality. Tastes great and gives a great deal of satisfaction.Medium PriceThe pack has a very affordable as for its price.QuantityLoose cigarettes are easily available at shops.PLACEPremier Classic is easily available at all places throughout the country. It is easily available in small pan shops as well as large departmental stores. There are five factories all over Pakistan where Premier Classic is manufactured:Dadu District, SindhKorangi Industrial Area, KarachiSahiwal, PunjabMandra - RawalpindiSwabi, NWFPDistribution NetworkThere are 580 distributors of Lakson Tobacco Company all over the country.These distributors supply both to the wholesalers and retailers in their respective areas.Lakson Tobacco Company uses a Contractual ...
