# 2.How would you advertise a toothpaste at the four different stages in its life Risk seems to go hand in hand with the introduction stage because the chance of product failure is quite high. Profits will be below zero due tolow initial revenues while the toothpaste company covers large expensesfor promotion and distribution. We will need to let potential buyersaware of the new toothpaste availability. These buyers must know thetoothpaste’s features, uses, and advantages over other brands. I’llassume this particular toothpaste company has the resources,technological knowledge, and marketing know-how to launch thetoothpaste successfully. Having these assets will be a great advantagefor the success of the new toothpaste brand. 2.Growth StageThe growth stage will be critical to the toothpaste’s survival because thecompetitive reactions to the products success during this stage willaffect the toothpaste’s life expectancy. I would expect the toothpaste’ssales to rise rapidly and profits to reach a peak and then start to slowlydecline. To counter act the sales decline we must try to strengthen itsmarket share and create a competitive niche by emphasizing thetoothpaste’s benefits. To accomplish these tasks we may need to cut prices to stay competitive and gain stronger market position.3.Maturity StageOur toothpaste’s sales curve will peak and begin to decline as willprofits. This is the result of intense competition, as similar brands arenow in the market. As a result many weaker competitors will besqueezed out or lose consumer interest. We must now turn ourattention to develop improvements in our product and find positivedifferences in our version of toothpaste. We will continue to makefresh new promotional and distribution efforts. We will concentrate onadvertising and dealer based promotions. We must also look at anotheropportunity that exists. Marketers of mature products some...
