timesexpand distribution into global markets. We will need to research anddetermine if our toothpaste will be accepted and fit the needs of globalconsumers.4.Decline StageThe stage where our sales will fall rapidly. New technology or socialtrends are at times the culprits of this downward spiral. Due to lowprofits we may cut promotion efforts, eliminate marginal distributors,and eventually plan to phase out our toothpaste. I will assume ourtoothpaste company has more than one product, a company’s future is rarely tied to one product. As one product is declining, our toothpaste,other products of ours are at different stages of the life cycle. Thereforewe will need to deal with prolonging the life of existing products andintroducing new ones. Our main objective as a company is to meetorganizational sales goals. As one product is declining, other productsare in the introduction, growth, or maturity stages for our company.II.Page 140 question # 3# 3.“How do we sell this thing?” Rank each of theses approaches, in descendingorder of expected effectiveness.10. Buy a Cheap Labor-saving Device.9.Buy a Goat Instead of a Sheep.8.Buy a Goat.7.Goat. Guaranteed.6.Don’t Let Someone Else Get Your Goat.5.Give a Goat a Home.4.Goat for Sale.3.Save on a Goat.2.Buy a Great Goat.1.Buy an Affectionate Labor-Saving Device.III.Page 238 Question # 1#1.What do advertisers mean by strategy? What are the key considerations in anadvertising strategy?Averting messages aren’t created on a whim or by a quick flash ofinspiration. Advertising is a disciplined art and involves a lot ofstrategic thinking. Advertisers create messages to accomplish specificobjectives, a process called strategic planning. Advertisers determinewhat you want accomplished, decide on strategies to go aboutaccomplishing, and implementing tactics which make the plan come tolife. Advertising involves many different strategies. First there must bea strateg...
