ht awareness to the subject and educated people onhow they can take action.Understanding: Being aware of a ad message sometimes is not enough. The message must also be understood as well. Understanding meansthe viewer or consumer gets an active response from what they haveseen or heard. New car commercials are sometime ones that contain alot of information. Information on the brand, price, size, how it works,when and where to use it and so on. With this information wesometimes create an emotion inside about the particular car. We maywant to go right out and buy it or take a test drive. Or we may simplyconsider it for a future purchase. All in all the commercial had createdan feeling of want for their product and as we all know “wanting” is anemotion.Persuasion: A persuasive message will shape attitudes and touchemotions. How someone feels about your product or company may bejust as important as what that person knows about it. One examplecome to mind is last years Budwesier commercial. The one where thecurrent owner or CEO talks about the company’s family tradition andthat the way they make their beer hasn’t changed ever. This is deffentilya persuasive commercial. They trying to convey that they are numberone in the industry, were there when we needed them and are aAmerican family business.V.Page 409 Question # 2# 2. Hard-sell approach and soft-sell approach. .Hard-sell approachSoft-sell approach:I felt the original ad was bland and crowded. I really think they needed a realpicture of a Updike tub and if I were to do another ad I would put one in. VI.Page 440 Question # 6# 6. Compare the differences in design, art, type and other elements in newspaper ads of expensive stores and lower-priced stores.Comparing Lazuras to K-Mart is really night and day. Lazuras has modelswearing their clothes and real pictures and settings. K-Mart has stillpictures of products and uses only a few co...
