lors. Lazuras’ ads comesstapled together like a small magazine while K-Marts is full sheets foldedto make a large paper insert.I think these differences are seen only to people who feel that one store issuperior to the other. Sure Lazuras obviously spends more money on printads then does K-Mart but it really doesn’t mean anything unless your addraws customers in to shop. I personally think both companies to a goodjob with their advertising I’d just rather shop at Lazuras, at least forclothes. Lazuras always is having some kind of sale. When I receive a Lazuras ad Iknow they must be having another 36 hour last chance sale of some sort. A lot of times I don’t even look through the ad because I figure its thesame stuff as last weeks 36 hour blowout sale. K-Mart usually put theirads in the Sunday paper and advertises item that are commonly purchasedby customers and seasonal products. Their ads are two and three pagesand always has on the front cover toys for kids. I remember these ads fromway back when I was a kid. Both of these two company’s ad campaignswork and must be working well, because I continue to see them everyweekend.VII.Page 469 Question # 5One jingle that I dislike is the Sharpe Ford song. Its a great piece of work,“were sharp and were the reason Sharpe is Ford, Sharpe is Ford”, located at 3 o’clock sharp on the 465 dial. That is perfect. Every time Ihear it I get a visual of the 465 dial and where Sharpe Ford is located. Onedrawback though is that I can’t get the song out of my head the entire day. Another is a fairly new commercial for Giftpoint.com. They do a little riffrom a Christmas song and only say Giftpoint.com. This is absolutelynerve racking and impossible to not sing the entire day I hope they take itoff the air soon. I did however look at their web page. I believe these adsdo reflect on the advertiser, sometimes good and sometimes bad. I simply...
