get annoyed but I tend to remember them and I think for the advertiser thatis good. In some cases I think the advertiser uses our memory as theirtool. Create a annoying jingle and play it on the radio over and over. We’ve all heard jingles and said to our selves after the fact that it was thestupidest jingle we’ve ever heard. Two weeks later were singing it in theshower or as we walk through the Ivy Tech parking lot. The dumb littlejingles stick in our head and most of the times won’t go away.VIII.Page 501 Question #5# 5.What ideas do you have for setting up some type of direct-response systemto decrease “traffic overload”.I think a good idea for Ivy Tech would be to have its own bookstorewebpage. Student could access the page on campus or at home. Theywould be able to select and purchase books online for all their classes. Thepurchases could either be sent by mail or have a in house system forpick-up. Many student purchase books with a credit card. If student hadan option to not wait in the enormously large line chance are they wouldn’t. Also for the school they would be able to cut back on inventoryand may open up some room in side the bookstore. Overall I believe aonline system would only be the beginning. Ivy Tech could expand thispage to handle many more tasks that would save time and eventuallymoney. ...
