lls are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events.Ten Effective Public Relations ActivitiesBelow are ten common public relations activities. You may choose to implement all or a few. Which ones will benefit you depends upon several factors -- your objectives, the size, type and location of your business, the characteristics of your customers or audience, and your budget. Media RelationsMedia relations includes a variety of methods to contact and give information to the media: news releases, press kits, media advisories, news conferences, press tours, and personal letters or phone calls to editors and reporters.Special EventsEvents draw attention to your organisation or bring people to your place of business. Open houses, fund-raisers, trade shows, awards ceremonies, contests, stunts, receptions, speeches by V.I.Ps. are examples of special events.Newsletters Publications typically four to 12 pages in length, although some are longer, with short articles intended to keep your customers, members, investors, or donors up-to-date on what your organisation and its people are doing. It may also contain advice or other information of particular interest to your audience. Tip SheetsOne or two-sided sheets containing advice, instructions, or other information of particular use to your customers. The objective is to show off your expertise. These sheets are usually formatted as bulleted or numbered lists.Letters to the Promote your expertise by responding to items in the news by writing a letter to the editor.Speakers Arrange to have individuals in your organisation speak at meetings of professional and trade associations, service clubs, civic organisations, and community groups.SponsorshipsIt is not always necessary to organise a special event, sponsor what somebody else is organising, or sponsor a local sports team, m...
