usical group, or community theatre. Ensuring sponsorship will be acknowledged on advertising, programs, uniforms, posters, and other promotional materials.Charitable ContributionsEven though a donation has to be very large to make the news, a consistent commitment to giving back to your community by supporting local charities will do much to enhance your image. By donating to charities, they acknowledge donations in their newsletter, annual report, wall plaques, and other promotional materials.Thank You Notes and LettersDirectly thanking customers for their business, and donors for their contribution, will encourage repeat business. The real tasks of public relations in the business world may focus on corporate interests or those of marketing products or services; on image creation or defence against attack; on broad public relations or straight publicity. In general, the strategic goal of public relations is to project a favourable public image, one of corporate good citizenship. This cannot be accomplished with lights and mirrors in an age of investigative journalism, and the first responsibility of public relations is to persuade management that the reality must correspond with the desired image. Public relations is concerned with creating a favourable climate for marketing the client's products or services, including maintaining good relations with merchants and distributors as well as placing product publicity and disseminating information to trade and industrial groups. It further includes publicising praiseworthy activities by company personnel. Financial public relations involves relations with a company's own stockholders (stockholder relations) as well as with the investment community. To a large extent, the job of public relations is to optimise good news and to forestall bad news. But when disaster strikes, the public relations practitioner's task, in consultation with legal counsel, is to assess the situation and the damage...
