ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. Its amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards)." It shows a lifestyle. The life style of living sexy and powerful just by wearing certain underwear.Another company that constantly uses sex in their ads is Hooters. This restaurant is based around sex. First of all the name just starts it off. When people go to this restaurant they are going for two reasons, to eat and to look at the waitresses. Those waitresses dont have to wear those tiny cloths, but they do. Why, because it sells and they will keep doing it until it stops working. Its amazing that sex can sell food too in our society.2 Those are companies that basically have to use sex appeal to sell their ads and products. Their advertising basically cant get around it because their products they are selling along with a lot of products. Since their products deal with it, but what about the other companies that use it that really dont have too? These companies use sex appeal in their ads as their way to sell their product. They feel that sex would be the best way at the time to sell their product to their audience. For instance beer, cologne, mints, gum, and even music artists. Companies like Coors Light, Calvin Klein, Tommy Hilfiger, Altoid, and Wrigleys have chosen sex appeal, and their product might not even deal with sex. Why, because it sells and if other companies can use it to sell then why cant they. Reaching the right consumers means selecting the best strategy and sex is it (Berkman and Gilson 118).Beer ads have been using sex appeal for years. Lets start with Coors Light. They were the first ones to have the Coors Light girls. These girls would be on TV with just a bikini on and just pushing the beer. It almost made men feel like if they drank that beer they would have sexy women around them. Do...
