nt we all wish that was true. It was just a gimmick by Coors to get the men to buy their beer, and it worked for a while. They did it smart by just using it sparingly.Almost every beer company has girls to represent their beer. They have posters, and shirts. Basically anything they could put a sexy girl on. It is proven that sexual imagery works better on men than women so the beer ads took advantage of that (Fowles66). For some reason men always seem to fall into the sex appeal a little easier than women do, but dont count women out.3 Women could be persuaded into the sex appeal in beer ads too. Coors Light could make Coors Light men, and women could fall right into the sex appeal just as the men did with the Coors Light girls.Perfumes are big into sexual appeal. Calvin Klein is a big supporter of the sex appeal. Just take a look at their ads one time. They show a lot of skin and also persuade their female audience to have that certain smell on them to attract the men. If they have that smell they will find the special man when they go out, or so they are told or showed. Sure it can help out on dates, but the sex appeal portrayed in the ads seems to make a believer in the women.The same also goes for the men. Cologne ads also portray sexual appeal. Just like the womens ads they both portray sex appeal to attract their audience. Tommy Hilfiger is a big cologne company in todays market. Not all of their ads have sex appeal, but they use it. They have those teenagers and early twenty-year-olds that show their skin and have that look. Tommy Hilfiger puts these young people together at parties and every person in that commercial has sex appeal. Take a look some time and see how many ugly people you see in a commercial with sex appeal. The answer is none!Sex appeal is even in ads for mints. The Altoid Company has now put out ads that say Ive got the hots for you. It shows an attractive female on top of an altoid box. Sh...
