e is wearing devil horns. Mints are supposed to be around so your breath wont smell with the opposite sex. So if you have good breath, you are going to have a good night. With the sex appeal in this ad it makes the audience think about the opposite sex right away because of the saying Ive got the hots for you. That must be a heck of a mint.Another company that has to deal with breath is Wrigleys Big Red Gum. For as long as Big Red has been big they have had the theme To kiss a little longer, and then they show two people kissing. They always show two people kissing. It makes the audience wonder that if they chew this gum can they kiss a little longer with their special one. Of course then there are the people that think a little further after the kiss. That is where the sex appeal comes in. Just showing people kissing helps people assume things. Big Red is very successful and they will be for a while as long as the audience still accepts their ads.Sex will always be on TV, radio, in magazines and billboards. Why, because people always think about it. The companies just have to go towards the right audience and they will always be able to use it. There are some companies like Victoria Secrets who will always show sex appeal, and then some like Coors Light will use it sparingly from time to time. Sex appeal is a very effective in ads today for many different companies. As long as people are kissing a little longer, and going to Hooters, and saying hi to the Budweiser girls sex appeal will always be around. ...