e been successful in their branding efforts. It can therefore be noted that manufacturers and distributors of strong brands present a very strong value proposition to retailers, who can confidently stock these brands, knowing that they will get a strong return on their investment in providing shelf space for these specific brands.The relationships between retailers and manufacturers and distributors are often fortified beyond simple supply relationships. It is my goal to enter into strategic partnerships with retailers, so that we may work together to reduce product latency and out of stock situations, and reinforce the pricing and predictability expectations of each party. With these strategic relationships in place, we are better positioned to support each others efforts to maximize mindspace of our brands by introducing the correct product mix to the retailers shelf space. We will often work with retailers to determine exactly what that correct product mix is. We will allocate staffing and financial resources to examine the retailers specific situation, communicate with the retailers customers through direct in store activity, and improve the look and accessibility of our brands by optimizing shelving and product presentation areas within stores (often through allowances provided to the retailer). The cooperative efforts of the retailers and our company serve to provide maximum exposure to our brands, increased sales revenues for the retailer through improved product sales, and a superior shopping experience for the consumer, who is exposed to increased product selection, improved product availability (less out-of stock situations), and more convenient product placement within the store.We will make further attempts to increase the mindshare of our brands by introducing alternative and complimentary products within the same product range. Included in these alternative products are the me-too products, which are simply intended ...
