to mimic products introduced by competitors. These products are designed to appeal to consumers whos individual tastes and preferences inevitably vary. They have another more beneficial effect for manufacturers, who use these products to command greater mindspace and fill larger quantities of shelfspace. Our company would provide many products which would fall into these categories, such as whitening toothpastes, gel toothpastes, striped toothpastes, and toothpastes for sensitive teeth. We will also address the needs of consumers by providing complimentary products, such as dental floss, toothbrushes, and mouthwash. These products will be combined in tasteful displays provided to the retailer by our company, which are intended to promote the concept of total dental care and hygiene station. Products will be placed within these displays in a manner which combine the essential or staple products such as toothpaste and dental floss, with the impulse products, such as mouthwash, and gum massagers. The combined effect of these measures is that the retailer will have a tremendously attractive shelfspace allocation which provides the consumer with the opportunity to make several related purchases from the same product category. The cost to the retailer is minimized, and the revenue potential increased through packaged marketing.Through a combination of modern marketing, proper space management, and focused resources on gaining mindshare, our company has presented the retailer with a very compelling value proposition, which is in fact a win-win situation for all involved. The retailer will benefit from his perceived affinity with our quality brand, and his customers will remain loyal and shop at his store. The increasing popularity of our products through positive brand reinforcement and increased visibility will provide our company with the power brand status that we need in order to maintain our strategic relationships with retailer...
