ing this audience. The second group of people that the league is trying to attract is the avid football fan who is looking to extend the NFL season beyond the Superbowl. They are hoping that these people will also be receptive to the changes that the XFL has made to the game but they also realize that it may turn off some of the older viewers. They are also trying to get some of college footballs fan base by attracting some of colleges best players by virtually guaranteeing immediate playing time. Through taking college stars they solve one of their major problems of name recognition. The XFL will also provide these players with a sort of tryout for many NFL teams that may be unsure of the players talent level. The XFL is trying to make the league more fun for the fans attending the games through audience participation, fireworks, and other gimmicks intended to encourage fan involvement. The cost of the games is cheaper than that of the NFL with season ticket prices at around $150 for the five home games. This pricing strategy is intended to attract more people to the stadium and fill the stands for television purposes. CompetitionThe XFL has scheduled its season so that it will not be in competition for airtime with the NFL, but the are somewhat in competition for players. Players who are not really going to make a big impact in the NFL may choose the XFL so that they can have a big name and possible endorsement deals. Competing with the XFL in the way of an audience is other college and proffesional sports. College basketball ends its season in March with it's national tournament. This tournament and the other conference tournaments generally attract a large audience on television which is made up of primarily the same young audience that the XFL is targeting. The NBA is also at the height of its season at this time and baseball is just getting under way. The change of the season from winter to spring also gives peo...
