ple more options especially in the younger market that they are targeting. PromotionThe XFL has used the success of the WWF to base it's promotional campaign. With commercials based on players running through explosions and cheerleaders running around the locker room naked they have engaged in an risky advertising campaign that is intended to stick in the minds of viewers whether they like the commercial or not. They also have a tremendous advantage in that they already have their target audience watching their WWF telecast. They can use this to create awareness of the league and promote it by linking the two together through promotional events. This could also backfire in that the NFL fan may be turned off by the leagues association with the WWF...
