rs and its customers. Bottom line: technology will be an essential factor in people’s lives and will need to be available to all consumers.Technology will have a great impact on society and its daily functions. Many people will be using the Net and other resources to do everything from grocery shop to buying cars. There will be a continual elimination of the “middleman,” and speed and efficiency will be very important. The walls of factories will be broken down and any business that plans on surviving needs to recognize this change. Companies will need to have a real understanding of their consumers' as well as their employees' needs beyond the obvious offerings of the company. Part IIThe information describing the changes of future consumers is vital to marketing managers. This information is relevant when evaluating customer characteristics and their needs and wants. It is apparent that technology will continue to grow in importance in the future, and more individuals will have access to various technological resources like the Internet. When developing a marketing plan, it is important to understand the role of technology and how marketing can use this understanding to its advantage. With people living “dot-com” lives, its essential that future companies optimize the use of Internet for advertising and providing consumers with information. And the Internet alone will not suffice. Consumers in the future will have various resources and will be using all of them. It will be important for a marketing plan to utilize all of these resources. And the individuals of the future are going to want things personalized to their wants and needs, like custom made products. Companies in the future will need to personalize and target their products to individuals, rather than demographic stats. Technological advances will be made available to more people, and companies will also have greater opportunities to get to kn...
