ow their customer/markets and these customers will know who these companies are and what they are all about. Technology will need to be customer-based and customer-focused. Knowing the lifestyle of consumers will be essential as well. Several key characteristics will need to be incorporated into the marketing plan, including consumer’s education, income, work experience, and access to communication technologies. Consumers of the future will be better educated and will be making more enlightened decision. These consumers will be working in information-intensive environments. With more technology, these consumers will be making more money and have greater spending power. This technology will also provide consumers with access to high-speed, interactive, multimedia communication devices at home as well as at the office.Things are getting faster and more efficient. Consumers can’t get enough products that help them be more productive, and in the future companies will need to understand this demand. Service will need to be rapid and efficient, but not at the cost of quality. Cycle times will need to be continuously reduced. Even though consumers will be utilizing their technological resources, they will still demand superior customer service and high quality products.Enhanced telecommunications and computing power will assist customers as well as companies. Companies will be able to reach their customer’s faster and will be able to provide and share information at the click of a mouse. This will help eliminate geographical limitations that may burden some companies today. The physical place of companies and where their products are produced will not play an important role in the success of marketing to specific areas of the world. A company working out of China will be able to effectively reach consumers in the United States. Companies and their products/services will continue to globalize, promoting themselves to consumer...
