entually be put out of business. In this paper, I will show you different marketing techniques that will win over travelers. One Marketing strategy that airline carriers are implementing into their airplanes is a better seat. Mike Beirne say’s, “Not those skinny torture chairs that force passengers’ knees up to their ears when the person sitting in front leans back, but rather the cushy kind, with lumbar supports, headrest and greater pitch so road warriors can sleep in bliss during a 20-hour flight to Hong Kong.” (Brandweek 1999) You know what he is talking about; he is talking about those two by fours that are surround by fabric. Instead of having these kinds of seats, airline companies are making the seats more comfortable. They are also making them more convenient to all that want to flight in them. Frequent travelers select an airline company that has comfort and hospitality almost before they select a company with a good safety and on-time performance. My dad is a good example of this kind of person. When my dad is looking at what airplane to use he usually looks at a plane that is comfortable. My dad is a big man and he needs a lot of room so this is very important. He also looks at the safety record of that company, but he a lot of the time looks at comfort first. The reason that he does this is because all companies are safe. If they were not safe, they would not be able to be in business. Airline companies are spending a lot of money to adopt this knew marketing strategy. They are starting to understand that travelers want more luxuries and comfort. People in today’s society want more comfort then did in the past. Because of this concept, airline companies can bump up their prices and still have people wanting to flight. Southwest Airlines is one of the airline companies that are looking at a different marketing strategy. One way in which they are doing this is by implementing ...
